A Trip Down lululemon Lane

Believe it or not, I went to an actual lululemon store for the very first time yesterday. As the kind sales-folks at the Seattle Pacific Place store can attest, I probably tried on every piece of guys clothes they had in the store..twice. It was a little embarrassing and  I’m not sure I’ve ever spent that much time in a dressing room, but I had a lot of time to burn, and I sure as heck wasn’t walking out of there with clothes that didn’t fit perfectly. Trust me though, time to burn in a lululemon store can be a dangerous thing. It’s not hard to find clothes that fit perfectly…

A few impressions after my first visit:

First impression–the place was busy, packed with men and women, young and old, rifling through clothes racks and stacks of yoga pants. Maybe it was a normal Saturday afternoon in downtown Seattle or maybe Seattle-ites just love posh fitness gear.

Second impression–shopping at lululemon can be a real psychological experiment…at least it was for me. Unless you have an unlimited budget, you kinda need to know what your shopping priorities are, otherwise you may end up eating ramen for the rest of the month. I walked out with six items and I’m sure the price I paid for the men’s Presta pants has some symbolical yogic meaning… Not sure why, but the price tag for nearly everything ends with an eight.

Third impression–as I walked around the store I kicked myself for not buying lululemon stock when the thought first crossed my mind a few months ago… Since late December 2011, I’ve watched lululemon’s stock rise from $46 to an all-time high of $72 on March 8, 2012. Not too shabby for a yoga/running clothes company. That’s what I call “run-da-li-ni rising!”

To be honest, until recently I hadn’t given much thought to yoga clothes. Running clothes–yes; yoga clothes–not so much. The beauty of practicing yoga at home is that even underwear seems to work just fine, or at least it did until I got my hands on a few lululemon samples. Of course you can also practice yoga in Levi’s, but until you discover the sweet bliss of four-way stretch and luon fabric you don’t know what you’re missing out on.

I won’t exaggerate and say I could never live without lululemon, but I will say that until a few weeks ago I wouldn’t have been caught dead wearing a pair of capri-style yoga pants out in public…and let’s just say a couple days ago I proudly stood in line at the ATM (on a military base no less) for twenty minutes in a pair of lululemon down dawg 3/4 length pants (aka “manpris“).

Final impression–when can I go back?!?

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Comments

  1. I received a $50 gift certificate as a gift and it still cost me $50 to buy a pair of yoga pants. Though I have to say they are the best fitting and most indestructible yoga pants I have ever owned. You can wash them and throw them in the dryer and they look and feel great.

  2. I LOVE LOVE Lululemon gear… my next mission is to get a yoga mat there. Their yoga leggings and tops are AWSOME and help me feel confident and beautiful during my practice…. I dream of working at Lululemon here in Sydney!

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