It's time to play 'What the Focus?' #wtfsept -- Lululemon's 30-Day Photo Challenge

It’s time to play ‘What the Focus?’ #wtfsept — Lululemon’s 30-Day Photo Challenge

Just wondering who else out there is playing in lululemon’s super-fun ‘What the Focus’ 30-day photo challenge? I’m usually not a huge challenge enthusiast, but this one compels me, maybe because it’s lululemon-enthused and maybe because I need an excuse to figure out this Instagram thing. In any event, I’m a few days behind already, but I’m jumping into the action on day 4 (at least it’s day 4 in Japan) with my first #wtfsept pic.

My lululemon yoga mat in all its sweatiness…

#wtfsept – day 4 – sweat…

Here’s the gist of the contest from lulu’s website:

wtf is #wtfsept?

The challenge uses the Instagram platform and is quite simple. For 30 days starting September 1^st, take one photo a day using the list of words as your inspiration (example: on September 1^st you’ll snap a pic of what ‘centre’ means to you). Don’t forget to hashtag it with #wtfsept so that everyone can see your beautiful images! We’ll be scouring our feeds to find our favourite photos each week and sharing them here on the blog!

If you’re looking for some creative inspiration, then come and play!

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